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International Marketing Strategy: Analysis, Development and Implementation 9th edition
Doole, Isobel (Sheffield Hallam University)
International Marketing Strategy: Analysis, Development and Implementation 9th edition
Doole, Isobel (Sheffield Hallam University)
Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.
496 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | January 24, 2022 |
ISBN13 | 9781473778696 |
Publishers | Cengage Learning EMEA |
Pages | 496 |
Dimensions | 258 × 195 × 25 mm · 1.01 kg |
Language | English |