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Marketing Theory: A Student Text Michael J Baker 3 Revised edition
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Marketing Theory: A Student Text
Michael J Baker
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
544 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 30. maja 2016 |
| ISBN13 | 9781473904002 |
| Založniki | SAGE Publications Ltd |
| Strani | 544 |
| Dimenzije | 240 × 195 × 35 mm · 1,13 kg |
| Jezik | Angleščina |
| Urednik | Baker, Michael J |
| Urednik | Saren, Michael |
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