Kenneth Santana

The Customer is NOT Always Right Kenneth Santana

Since the beginning of time, businesses around the world have been catering to customers' needs and customers have been getting their way based on one important fact: they are always right. Or are they? Kenneth Santana relies on twenty-five years of experience working in the restaurant business to share advice from the trenches that will help employees deal with all aspects of the customer relationship and, in turn, help customers understand what occurs behind the scenes while dining out. Santana's wisdom includes the reasons why it is inconvenient to ask for a table change, how to correctly order off the menu, why it is important to tip, and how to make the dreaded Black Friday experience more pleasant. Through honest feedback, Santana encourages employees and customers to emerge from what has become a very dysfunctional relationship and develop a mutually respectful connection.