Mario Herger

Gamification in Banking & Financials Mario Herger

Publisher Marketing: Research shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways. Simulations, business plan games, bank stress tests, and serious games have been part of the banking business for a long time. Whether your role is engaging customers, training debt collectors, working on innovative ideas for the bank of the future, or teaching citizens how financial policies influence unemployment or interest rates, then this book is for you. The new generation of young people entering the job market and becoming your customers will expect more gameful and engaging experiences. While this has the potential to disrupt your business, it also creates opportunities to prepare your financial organization for the future. This book highlights several dozen examples of how organizations like yours are using gamification for all aspects of their banking and financial business to teach, engage, measure, and entertain employees and customers. This book gives you the tools necessary to begin or expand your own gamification programs.