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Writing Winning Proposals: Public Relations Cases Rebecca A. Gilliland Third edition
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Writing Winning Proposals: Public Relations Cases
Rebecca A. Gilliland
Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction.
262 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 4. oktobra 2017 |
| ISBN13 | 9781516516360 |
| Založniki | Cognella, Inc |
| Strani | 262 |
| Dimenzije | 215 × 279 × 13 mm · 525 g |
| Jezik | Angleščina |
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