This Thing Called Marketing - Jonathan Lezon - Books - Cognella, Inc - 9781516531325 - May 24, 2019
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This Thing Called Marketing

Jonathan Lezon

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This Thing Called Marketing

Provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. The book draws on the author's experience and shares successes, pitfalls, and tested strategies.

116 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 24, 2019
ISBN13 9781516531325
Publishers Cognella, Inc
Pages 116
Dimensions 244 g
Language English  

See all of Jonathan Lezon ( e.g. Paperback Book )