David Lyback

Glass Cube Strategy David Lyback

How can a whirlwind of communication become corporate strategy, so that openness does not compromise trust? Glass Cube Strategy is a guide to the future of business, where these concerns are turned into strengths. The book is divided into three parts. The first part illustrates the background to the constantly rising degree of transparency in society and business. The author gives a perspective covering three centuries, and stresses that work for transparency can require cognitive effort as well as some stoic endurance, to calibrate well. The second part of the book presents a model of enterprise, springing from the three strategic questions that every business must have its answers to, or else will eventually perish in a state of confusion, under competitive pressure, suffering from acute resource drain. In their most simple forms, the three questions are "what?," "how?," and "with?" Each of these strategic questions is associated with one of the cubic dimensions of enterprise: Products, Operations, and Resources. It is in the intensive interplay between these three axes of enterprise, illuminating all its inner sheets and prisms, that the Glass Cube comes to life. In the third and final part of the book, the strategy is formulated with ten practical principles for its execution. Corporate transparency is rewarding but challenging. This book gives its readers courage to take on this challenge together.