Integrating Art and Creativity into Business Practice - Advances in Business Strategy and Competitive Advantage - - Books - IGI Global - 9781522520504 - December 28, 2016
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Integrating Art and Creativity into Business Practice - Advances in Business Strategy and Competitive Advantage

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Integrating Art and Creativity into Business Practice - Advances in Business Strategy and Competitive Advantage

Presents the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organisations. This publication highlights relevant perspectives across myriad topics, such as organisational culture, value creation, and crowdsourcing.

206 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 28, 2016
Original release date 2017
ISBN13 9781522520504
Publishers IGI Global
Pages 206
Dimensions 152 × 229 × 18 mm   ·   707 g
Language English  
Editor Lerro, Antonio
Editor Schiuma, Giovanni