Handbook of Research on Transmedia Storytelling and Narrative Strategies - - Books - IGI Global - 9781522553571 - July 6, 2018
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Handbook of Research on Transmedia Storytelling and Narrative Strategies

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Handbook of Research on Transmedia Storytelling and Narrative Strategies

Explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers.

510 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 6, 2018
ISBN13 9781522553571
Publishers IGI Global
Pages 510
Dimensions 1.76 kg
Language English  
Editor Erdem, M. Nur
Editor Resuloglu, Filiz
Editor Yilmaz, Recep