Positioning and Branding Tourism Destinations for Global Competitiveness - - Books - IGI Global - 9781522572534 - January 18, 2019
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Positioning and Branding Tourism Destinations for Global Competitiveness

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Positioning and Branding Tourism Destinations for Global Competitiveness

Focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies.

292 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 18, 2019
Original release date 2018
ISBN13 9781522572534
Publishers IGI Global
Pages 292
Dimensions 839 g
Language English  
Editor Hashim, Rahmat
Editor Jamaluddin, Mohd Raziff
Editor Mohd Hanafiah, Mohd Hafiz