Povej prijatelju o tem izdelku:
Leveraging Computer-Mediated Marketing Environments
Leveraging Computer-Mediated Marketing Environments
Discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments. Additionally, the book examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management.
300 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 25. januarja 2019 |
| Prvotni datum izida | 2018 |
| ISBN13 | 9781522573449 |
| Založniki | IGI Global |
| Strani | 300 |
| Dimenzije | 150 × 220 × 20 mm · 1,43 kg |
| Jezik | Angleščina |
| Urednik | Bowen, Gordon |
| Urednik | Ozuem, Wilson |
