Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments - - Books - IGI Global - 9781522578567 - May 30, 2019
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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Provides insights into improving the understanding of complex retail environments and consumer shopping behaviours in order to predict trends and develop strategies for retailers in times of economic crisis. This publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry.

375 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 2019
ISBN13 9781522578567
Publishers IGI Global
Pages 375
Dimensions 1.29 kg
Language English  
Editor Granata, Giuseppe
Editor Tartaglione, Andrea Moretta
Editor Tsiakis, Theodosios