Exploring the Dynamics of Consumerism in Developing Nations - - Books - IGI Global - 9781522586432 - January 10, 2019
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Exploring the Dynamics of Consumerism in Developing Nations

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Exploring the Dynamics of Consumerism in Developing Nations

Presents research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 10, 2019
ISBN13 9781522586432
Publishers IGI Global
Dimensions 1.06 kg
Language English  
Editor Gbadamosi, Ayantunji