Strategic Perspectives in Destination Marketing - - Books - IGI Global - 9781522588092 - December 14, 2018
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Strategic Perspectives in Destination Marketing

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Strategic Perspectives in Destination Marketing

Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.

411 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2018
ISBN13 9781522588092
Publishers IGI Global
Pages 411
Dimensions 752 g
Language English  
Editor Camilleri, Mark Anthony