Smart Marketing With the Internet of Things - - Books - IGI Global - 9781522588382 - December 14, 2018
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Smart Marketing With the Internet of Things

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Smart Marketing With the Internet of Things

Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is designed for business professionals, marketing managers, marketing strategists, academics, researchers, and students.

304 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2018
ISBN13 9781522588382
Publishers IGI Global
Pages 304
Dimensions 771 g
Language English  
Editor Barbosa, Belem
Editor Filipe, Sandra
Editor Simoes, Dora