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Strategic Marketing for Social Enterprises in Developing Nations
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Strategic Marketing for Social Enterprises in Developing Nations
Presents insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organisational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. junija 2019 |
| ISBN13 | 9781522590590 |
| Založniki | IGI Global |
| Dimenzije | 150 × 220 × 10 mm · 703 g |
| Jezik | Angleščina |
| Urednik | Chiweshe, Nigel |
| Urednik | Ellis, Debbie |
