Strategies and Tools for Managing Connected Consumers - - Books - IGI Global - 9781522596981 - June 17, 2019
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Strategies and Tools for Managing Connected Consumers

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Strategies and Tools for Managing Connected Consumers

Presents research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behaviour. The book features coverage on a broad range of topics, including social computing, virtual communities, and consumer management.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 17, 2019
ISBN13 9781522596981
Publishers IGI Global
Dimensions 907 g
Language English  
Editor Ho, Ree C.