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Strategies and Tools for Managing Connected Consumers
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Strategies and Tools for Managing Connected Consumers
Presents research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behaviour. The book features coverage on a broad range of topics, including social computing, virtual communities, and consumer management.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 26. julija 2019 |
| ISBN13 | 9781522596981 |
| Založniki | IGI Global |
| Dimenzije | 150 × 220 × 10 mm · 907 g |
| Jezik | Angleščina |
| Urednik | Ho, Ree C. |
