Brand - Bruce Newman - Knjige - Kendall/Hunt Publishing Co ,U.S. - 9781524959456 - 28. februarja 2018
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Brand


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Provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.


277 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 28. februarja 2018
ISBN13 9781524959456
Založniki Kendall/Hunt Publishing Co ,U.S.
Strani 277
Dimenzije 195 × 240 × 13 mm   ·   385 g
Jezik Angleščina  

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