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Sensory Marketing: An Introduction Bertil Hulten
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Sensory Marketing: An Introduction
Bertil Hulten
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
240 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 27. maja 2020 |
| ISBN13 | 9781526423252 |
| Založniki | SAGE Publications Ltd |
| Strani | 240 |
| Dimenzije | 241 × 171 × 25 mm · 432 g |
| Jezik | Angleščina |
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