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Consumer Behaviour
Zubin Sethna
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
576 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 12. aprila 2019 |
| ISBN13 | 9781526450012 |
| Založniki | SAGE Publications Ltd |
| Strani | 576 |
| Dimenzije | 189 × 239 × 24 mm · 1,25 kg |
| Jezik | Angleščina |
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