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Direct, Digital & Data-Driven Marketing
Lisa Spiller
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
784 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 23. januarja 2020 |
| ISBN13 | 9781529708189 |
| Založniki | SAGE Publications Ltd |
| Strani | 784 |
| Dimenzije | 195 × 249 × 49 mm · 1,68 kg |
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