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Applied Marketing Analytics Using R Gokhan Yildirim
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Applied Marketing Analytics Using R
Gokhan Yildirim
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
384 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 22. avgusta 2023 |
| ISBN13 | 9781529768732 |
| Založniki | SAGE Publications Ltd |
| Strani | 392 |
| Dimenzije | 191 × 239 × 26 mm · 952 g |
| Jezik | Angleščina |
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