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Integrated Marketing Communication: Creative Strategy from Idea to Implementation Robyn Blakeman Third edition
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
368 pages, 38 Illustrations, black and white
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. februarja 2018 |
| ISBN13 | 9781538101056 |
| Založniki | Rowman & Littlefield |
| Strani | 368 |
| Dimenzije | 254 × 178 × 13 mm · 566 g |
| Jezik | Angleščina |
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