David Young

A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment – Model Formulation David Young

Marketing Models are neither just Statistics nor just Marketing, but a synthesis of the information sources creating a cohesive predictive system.

If you're looking for a book that talks about the "logic of marketing" and the "design of statistical models" in an integrated way to increase model accuracy and improve business profits, then this book was written for you.