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Break-Through Branding: Positioning Your Library to Survive and Thrive Suzanne Walters
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Break-Through Branding: Positioning Your Library to Survive and Thrive
Suzanne Walters
Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.
200 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 17. maja 2013 |
| ISBN13 | 9781555707668 |
| Založniki | Neal-Schuman Publishers Inc |
| Strani | 200 |
| Dimenzije | 215 × 277 × 12 mm · 512 g |
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