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Multi-Channel Retailing Lynda Rose Poloian
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Multi-Channel Retailing
Lynda Rose Poloian
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.
448 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. decembra 2009 |
| ISBN13 | 9781563676307 |
| Založniki | Bloomsbury Publishing PLC |
| Strani | 448 |
| Dimenzije | 189 × 235 × 24 mm · 784 g |
