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Gerontographics: Life-Stage Segmentation for Marketing Strategy Development George Moschis
Gerontographics: Life-Stage Segmentation for Marketing Strategy Development
George Moschis
The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments.
200 pages, figures and tables, bibliography, index
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 23. avgusta 1996 |
| ISBN13 | 9781567200621 |
| Založniki | Bloomsbury Publishing Plc |
| Strani | 192 |
| Dimenzije | 151 × 236 × 17 mm · 394 g |
| Jezik | Angleščina |
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