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The Customer Loyalty Pyramid Michael Lowenstein
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The Customer Loyalty Pyramid
Michael Lowenstein
Developing concepts and approaches that enable company owners and senior staff to create corporate commitment to customer advocacy and loyalty, this text identifies the new paradigms by which companies can achieve customer loyalty, including the Seven S Framework and Customer Loyalty PyramidSM.
280 pages, black & white illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 30. novembra 1997 |
| ISBN13 | 9781567200768 |
| Založniki | Bloomsbury Publishing Plc |
| Strani | 280 |
| Dimenzije | 156 × 235 × 17 mm · 526 g |
| Jezik | Angleščina |
