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Bottom Line Competitive Intelligence John J. McGonagle
Bottom Line Competitive Intelligence
John J. McGonagle
This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance. The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done.
264 pages, bibliography, glossary, index
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 30. septembra 2002 |
| ISBN13 | 9781567205053 |
| Založniki | Bloomsbury Publishing Plc |
| Strani | 272 |
| Dimenzije | 156 × 235 × 26 mm · 621 g |
| Jezik | Angleščina |
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