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Pharmaceutical Marketing: A Practical Guide Dimitris Dogramatzis 1. izdaja
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Pharmaceutical Marketing: A Practical Guide
Dimitris Dogramatzis
Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
400 pages, illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. oktobra 2001 |
| ISBN13 | 9781574911183 |
| Založniki | Taylor & Francis Inc |
| Strani | 400 |
| Dimenzije | 326 × 263 × 29 mm · 912 g |
| Jezik | Angleščina |
