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Consumer Psychology in Behavioral Perspective Gordon Foxall
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Consumer Psychology in Behavioral Perspective
Gordon Foxall
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do. The book makes a major new contribution to our understanding of consumer decision-making.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. decembra 2004 |
| ISBN13 | 9781587982408 |
| Založniki | Beard Books |
| Strani | 244 |
| Dimenzije | 138 × 16 × 213 mm · 335 g |
| Jezik | Angleščina |
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