Petter Gottschalk

Business Dynamics in Information Technology Petter Gottschalk 1. izdaja

Emerging business models, value configurations, and information technologies interact over time to create competitive advantage. Modern information technology has to be studied, understood, and applied along the time dimension of months and years, where changes are the rule. Such changes created by interactions between business elements and resources are very well suited for system dynamics modeling. Business Dynamics in Information Technology presents business-technology alignment processes, interaction processes, and decision processes, helping the reader study information technology from a dynamic, rather than a static, perspective. By introducing two simple tools from system dynamic modeling - causal loops and reference modes - the dynamic perspective will become important to both students and practitioners in the future.