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The Inscrutable Shopper Stella Minihan
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The Inscrutable Shopper
Stella Minihan
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
153 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 6. septembra 2011 |
| ISBN13 | 9781606491713 |
| Založniki | Business Expert Press |
| Strani | 153 |
| Dimenzije | 153 × 228 × 9 mm · 226 g |
| Jezik | Angleščina |
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