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Strategic Analysis: A Structured Approach Alfred Warner
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Strategic Analysis: A Structured Approach
Alfred Warner
The purpose of this book is to overcome the problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.
168 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. novembra 2010 |
| ISBN13 | 9781606491751 |
| Založniki | Business Expert Press |
| Strani | 168 |
| Dimenzije | 152 × 229 × 11 mm · 268 g |
| Jezik | Angleščina |
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