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Consumer Experiences and Emotion Management Avinash Kapoor
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Consumer Experiences and Emotion Management
Avinash Kapoor
The purpose of emotion management is to build brand and create a sustainable competitive advantage. This book emphasizes the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies and cultures.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. januarja 2015 |
| ISBN13 | 9781606496466 |
| Založniki | Business Expert Press |
| Strani | 120 |
| Dimenzije | 150 × 220 × 10 mm · 267 g |
| Jezik | Angleščina |
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