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Improving Sales and Marketing Collaboration: A Step-by-Step Guide
Avinash Malshe
Improving Sales and Marketing Collaboration: A Step-by-Step Guide
Avinash Malshe
Discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The target audience is primarily sales and marketing managers in corporate settings and graduate business students.
120 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 13, 2014 |
ISBN13 | 9781606498026 |
Publishers | Business Expert Press |
Pages | 120 |
Dimensions | 11 × 152 × 229 mm · 285 g |
Language | English |
See all of Avinash Malshe ( e.g. Paperback Book )