Cases on Innovations in Educational Marketing: Transnational and Technological Strategies - Advances in Educational Marketing, Administration, and Leadership - Purnendu Tripathi - Books - IGI Global - 9781609605995 - June 1, 2011
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Cases on Innovations in Educational Marketing: Transnational and Technological Strategies - Advances in Educational Marketing, Administration, and Leadership

Purnendu Tripathi

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Cases on Innovations in Educational Marketing: Transnational and Technological Strategies - Advances in Educational Marketing, Administration, and Leadership

Addresses the prominent issues involved in marketing these new educational approaches that are revolutionising the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programmes as products endeavouring to augment their presence worldwide with innovative technological and transnational strategies.

392 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2011
ISBN13 9781609605995
Publishers IGI Global
Genre Interdisciplinary Studies > Higher Education
Pages 350
Dimensions 216 × 280 × 22 mm   ·   1.22 kg
Language English  
Editor Mukerji, Siran
Editor Tripathi, Purnendu
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