M-Powering Marketing in a Mobile World - Syagnik Banerjee - Books - Business Expert Press - 9781631570032 - November 30, 2017
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M-Powering Marketing in a Mobile World

Syagnik Banerjee

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M-Powering Marketing in a Mobile World

Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources


146 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2017
ISBN13 9781631570032
Publishers Business Expert Press
Pages 146
Dimensions 208 g