Sales Promotion Decision Making: Concepts, Principles, and Practice - Steve Ogden-Barnes - Books - Business Expert Press - 9781631570476 - January 12, 2015
In case cover and title do not match, the title is correct

Sales Promotion Decision Making: Concepts, Principles, and Practice

Steve Ogden-Barnes

Price
$ 25.19

Ordered from remote warehouse

Expected delivery Jul 14 - 23

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Sales Promotion Decision Making: Concepts, Principles, and Practice

A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their role, rationale, nature, decision-making processes and campaign evaluation.

170 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 12, 2015
ISBN13 9781631570476
Publishers Business Expert Press
Pages 170
Dimensions 9 × 152 × 229 mm   ·   222 g
Language English  

See all of Steve Ogden-Barnes ( e.g. Paperback Book )