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Innovative Pricing Strategies to Increase Profits Daniel Marburger Second edition
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Innovative Pricing Strategies to Increase Profits
Daniel Marburger
Learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
200 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 15. avgusta 2015 |
| ISBN13 | 9781631573699 |
| Založniki | Business Expert Press |
| Strani | 200 |
| Dimenzije | 152 × 228 × 8 mm · 226 g |
| Jezik | Angleščina |
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