Integrated Marketing: From Planning to Implementation - Ankur Gupta - Knjige - Clanrye International - 9781632407757 - 19. junija 2019
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Integrated Marketing: From Planning to Implementation

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This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing them, etc. for the success of a business in a competitive space. Integrated marketing involves gaining knowledge about the usage of a variety of tools such as SWOT or PEST Analysis that are required to build feasible yet innovative marketing models. This book elucidates new techniques of marketing and their applications in a multidisciplinary approach. It also sheds light on some of the unexplored aspects of the subject. Those in search of information to further their knowledge will be greatly assisted by this book.

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 19. junija 2019
ISBN13 9781632407757
Založniki Clanrye International
Strani 206
Dimenzije 178 × 254 × 13 mm   ·   580 g
Jezik Angleščina  

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