Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship - - Books - Cognella, Inc - 9781634875479 - November 16, 2015
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Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship

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Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship

Introduces students to small businesses on four continents to help them understand the challenges inherent in running small businesses, as well as the strategies that lead to success. The book features an overview of each region along with an assessment of the small business landscape. Case study chapters open with an original introduction that helps students focus their reading.

286 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 16, 2015
Original release date 2016
ISBN13 9781634875479
Publishers Cognella, Inc
Pages 286
Dimensions 666 g
Editor Hitzemann, Holly J.