Richard Ruff

Level Five Sales Leader Richard Ruff

Our learning journey working side by side with frontline sales leaders sent a clear message. If a company expects their sales leaders to meet or exceed their revenue goals, they need to be outstanding recruiters, trainers, and coaches. We wrote The Level Five Sales Leader to share our insights gained from our combined decades of sales consulting experience helping sales leaders to achieve that goal.

The Appendix offers many reflection points we have collected from the great sales leaders with whom we have had the privilege of working. Try some out. If you do, we firmly believe you will see dramatic improvements in sales results, less turnover, higher win rates, and more satisfied and loyal customers.