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Sales Management for Improved Organizational Competitiveness and Performance
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Sales Management for Improved Organizational Competitiveness and Performance
Highlights the influences of management, marketing, and technology on sales, and presents trends in sales, namely the digital transformation that is taking place in organisations. The book also considers innovative concepts, techniques, and tools in the sales area.
325 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 27. maja 2022 |
| ISBN13 | 9781668434314 |
| Založniki | IGI Global |
| Strani | 325 |
| Dimenzije | 150 × 220 × 10 mm · 920 g |
| Jezik | Angleščina |
| Urednik | Santos, Jose Duarte |
