Zachary Lukasiewicz

Customer Engagement Zachary Lukasiewicz

We'll Cover: First Build an Audience, Then Make Products-Why should I work on building an audience before making my product?-How do I use content marketing to build an audience?-How do I use my audience to figure out which products to sell?Move Past Failure with Effective Storytelling-Why is it important that my brand acknowledges its failures?-How should I tell the story of a failure?-How can I show that I've moved past a failure?Get Customers Interested by Telling a Great Story-How can I use my own experiences to help my business?-What's the personal approach to storytelling?-What's the higher purpose approach?How a Punchline Can Send a Strong Message-How can I use humor to connect with my audience?-What techniques can help me add humor to my marketing?-How do I make sure I'm using humor in the right context?Find a Target Audience That's Not Generic-Why should I avoid generic descriptions of my target audience?-What's a good way to define my target audience?-How does this help me stand out from my competitors