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Strategic Communication: Public relations at work
Jane Johnson
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.
336 pages, 51 Line drawings, black and white; 14 Halftones, black and white; 19 Tables, black and wh
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. septembra 2020 |
| ISBN13 | 9781760876432 |
| Založniki | Allen & Unwin |
| Strani | 336 |
| Dimenzije | 229 × 175 × 28 mm · 580 g |
| Jezik | Angleščina |