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M-Commerce: Experiencing the Phygital Retail
This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. <
418 pages, 93 Tables, black and white; 10 Illustrations, color; 50 Illustrations, black and white
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 31. marca 2021 |
| ISBN13 | 9781774634165 |
| Založniki | Apple Academic Press Inc. |
| Strani | 418 |
| Dimenzije | 150 × 220 × 10 mm · 453 g |
| Jezik | Angleščina |
| Urednik | Duhan, Punita |
| Urednik | Singh, Anurag |
