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Consumer Behavior Joao Heitor De Avila Santos
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Consumer Behavior
Joao Heitor De Avila Santos
Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 31. marca 2024 |
| ISBN13 | 9781774697139 |
| Založniki | Arcler Press |
| Strani | 260 |
| Dimenzije | 150 × 220 × 10 mm · 272 g |
