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Marketing Analytics: A Machine Learning Approach A. Mansurali-P. Mary Jeyanthi
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Marketing Analytics: A Machine Learning Approach
A. Mansurali-P. Mary Jeyanthi
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
350 pages, 20 Tables, black and white; 12 Line drawings, color; 174 Line drawings, black and white;
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 2. februarja 2023 |
| ISBN13 | 9781774910887 |
| Založniki | Apple Academic Press Inc. |
| Strani | 350 |
| Dimenzije | 236 × 156 × 25 mm · 692 g |
| Jezik | Angleščina |
| Urednik | Jeyanthi, P. Mary (Jaipuria Institute of Management, India) |
| Urednik | Mansurali, A. (PSG Institute of Management, India) |
