Augmenting Customer Retention Through Big Data Analytics -  - Knjige - Apple Academic Press Inc. - 9781774917213 - 6. decembra 2024
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Augmenting Customer Retention Through Big Data Analytics

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Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.


377 pages, 4 Illustrations, color; 18 Illustrations, black and white

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 6. decembra 2024
ISBN13 9781774917213
Založniki Apple Academic Press Inc.
Strani 336
Dimenzije 150 × 220 × 20 mm   ·   740 g
Jezik Angleščina  
Urednik Chaudhary, Prashant
Urednik Malik, Reena
Urednik Sharma, Ambuj

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